Food
Jamun Finds Its Place in Indian Spirits
Ingredient-led trends in Indian spirits have often arrived with momentum and settled at lower volumes than initial excitement suggested. Jamun has structural advantages that some earlier experiments lacked: it is known across the country rather than regionally, it has genuine consumer memory behind it, and its flavour profile is complex enough to survive multiple product interpretations.
Utsav Kedia · 9 September 2026