About
We believe in the examined life.
Limoncello is a magazine about living well — not in the aspirational, aspirationally-attainable, influencer sense, but in the older, harder, more interesting sense. We are interested in the examined life: in understanding why we eat what we eat, why we travel where we travel, why certain objects feel right and others feel wrong.
We are an India-first publication, which means we take the country seriously as a source — of ideas, of craft, of cuisine, of culture — rather than treating it as a backdrop against which to describe international trends. But we are not parochial. The best Indian cooking is in conversation with the best cooking everywhere. The most interesting Indian design is in conversation with the most interesting design everywhere.
We publish slowly and carefully. We do not chase the news cycle. We are not optimised for clicks or shares or social performance. We are optimised for the kind of reader who still makes time to read — properly, attentively, with a cup of something good nearby.
How we work
Slow journalism
We take the time a story needs. We visit. We return. We talk to the people who actually know.
India first
We start from the subcontinent — its crafts, its cuisines, its landscapes — and work outward.
No SEO cynicism
We write what interests us. We trust that readers who care about craft will find us.
Long form
We believe the right length for a story is whatever the story needs. Often, that is longer than you'd expect.
Editorial independence
Our coverage is not for sale. No sponsored features, no affiliate reviews, no pay-to-play.
Built to last
We want our archive to be worth reading in ten years. We write accordingly.
Join the conversation
The Limoncello Letter — every other Thursday.