These Luxury Campaigns Are Defining The Festive Season

Prada: Drawing Prada

In an era of AI-generated imagery and digital spectacle, Prada is making a case for the human hand with its Holiday 2026 campaign, Drawing Prada: Animated by Hand. The campaign brings together actors Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. in a whimsical winter universe where live-action photography meets hand-drawn animation. Led by legendary animator John Pomeroy, whose credits include Pocahontas and The Land Before Time, the illustrated world is populated by woodland creatures, storybook landscapes and playful encounters with Prada accessories. Photographer and director Glen Luchford captures the cast in settings designed to blend seamlessly with the illustrations, creating a visual narrative that feels part old Hollywood fantasy, part modern fashion film.

Dolce & Gabbana: A Holiday Affair

Dolce & Gabbana is checking into the festive season with a campaign that feels like a scene from a particularly glamorous holiday film. Directed and photographed by Gordon von Steiner, the Holiday 2026 story unfolds inside a grand hotel, where deep crimson interiors, golden accents and atmospheric lighting set the stage for a series of charged encounters. Models Grace Elizabeth, Lulu Tenney and Sacha Quenby bring the house’s signature sensuality to the campaign, dressed in shimmering eveningwear and sharp silhouettes. Leopard-print accessories add a familiar D&G edge, while knowing glances, stolen kisses and an air of anticipation give the visuals a cinematic quality. It’s an invitation to dress up, linger a little longer and perhaps make an entrance or two.

Gucci: Mariah Carey is the Queen of Christmas

If there’s one person who needs no introduction to the holiday season, it’s Mariah Carey. Gucci has tapped the undisputed Queen of Christmas for its Holiday 2026 campaign, directed by filmmaker Harmony Korine. Set inside a lavish hotel preparing for the festivities, the campaign follows Carey as the guest of honour at an extravagant seasonal gathering. Think Christmas trees, champagne, oversized gift boxes and a guest list dressed for the occasion. Carey also stars in a limited Butterfly collection, a nod to the emblem that has followed her throughout her career and the title of her iconic album. With Demna’s Gucci codes woven into the visuals through statement handbags, Horsebit loafers and dressed-up eveningwear, the campaign is a festive party we'd quite like an invitation to.

Miu Miu: A Festive House Party

Miu Miu’s Holiday 2026 campaign takes us inside a grand townhouse dressed for the festive season, where the celebrations come with a distinctly playful twist. Captured by photographer Tina Barney and directed by Emilie Blichfeldt, the campaign features Gigi Hadid, Louisa Jacobson, XiaoWen Ju, Georgia Martin, Crystal Fish, Momo and Nyla Singleton. The setting is all polished interiors and carefully composed tableaux, but the mood is far from prim. Moving between the real and the imagined, the campaign plays with ideas of bourgeois behaviour, domestic rituals and festive dressing, adding the irreverence that has become central to Miu Miu’s visual language.

Jimmy Choo: A Diwali Dressed in Sparkle

Jimmy Choo brings the festive spotlight to India with its Diwali campaign, shot in Mumbai. The campaign puts the house’s jewel-toned footwear and accessories centre stage, tapping into the season’s appetite for dressing up, shimmer and statement-making details. The brand’s 2026 Diwali offering includes five shoes and five bags, with gold and red taking the lead across the festive edit. It is also part of a longer relationship between Jimmy Choo and the festival: the house has been creating Diwali-focused collections for the Indian market for several years, recognising the occasion as a moment for both celebration and considered dressing.

Chanel: Sparkle This Diwali

Chanel is bringing its own interpretation of the festival of lights to the beauty counter with Sparkle This Diwali, fronted by its first Indian brand ambassador, Ananya Panday. The edit is an invitation to lean into festive beauty, with luminous skin, shimmering gold eyes, a statement lip and a touch of fragrance. The selection features the house’s beauty signatures, including the Baume Essentiel in Rosée, Les Beiges eyeshadow palette in Golden, Joues Contraste Intense in Rose Radiant and Rouge Allure in Pirate, alongside N°5 Eau de Parfum.

Bvlgari: Passing the Light

For its first-ever global Diwali campaign, Passing the Light, Bvlgari looked to one of the festival’s most enduring symbols: the diya. Unveiled at the Jaipur Centre for Art, the project features a monumental installation by Indian artist Doyel Joshi, created using 4,500 hand-sculpted terracotta elements inspired by the scales of Bvlgari’s iconic Serpenti motif. The work was brought to life in collaboration with traditional potters and local craftswomen, giving the installation a deeper connection to the hands and communities behind the craft. A hero film traces the process from earth to kiln to the finished illuminated artwork, bringing together Indian artisanal traditions and the Roman maison’s own heritage of craftsmanship. Rather than simply borrowing Diwali’s visual vocabulary, Bvlgari has built a campaign around the idea of light being passed from one generation to the next.